Foley's New Look

As interested as Alice in Wonderland, Houston shoppers last week crowded into a new kind of department store—window-less,* monolithic Foley's. On the opening day, 200,000 customers came to blink at the indirect lighting, peer through streamlined showcases at $6,500,000 worth of merchandise and enjoy the air conditioning (it was 89° outside).

They did more than just inspect. The first day's receipts were around $250,000, some 2½ times as much as Foley's had ever grossed at its outgrown store. The jingle of cash registers was merry music to Foley's chubby boss, Fred Lazarus Jr., president of the Federated Department Stores (TIME,...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!