FASHIONS: Nothing Silly

The fashion show was put on with the best of intentions. Each garment was approved beforehand by a secret committee which agreed that it did not want anything silly or sensational. The purpose, said the sponsoring Los Angeles Fashion Group (mostly movie designers), was nothing so sordid as sales or headlines; it was to "improve taste" and "help turn fashion into more channels of sound and dignified progress [and] away from fly-by-night fads."

Thus shrewdly lured, some 1,200 store executives, buyers and fashion writers from all over the U.S. attended the $17-a-plate champagne supper last week at which Hollywood's "Fashion...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!