CARRIAGE TRADE: The People's Pool

After its fashion, Hollywood was doing its bit to fight the high cost of living. Paddock Engineering Co., which has built almost all of California's swimming pools (50% of those in the U.S.), gravely announced a "People's Pool." Through ads in Los Angeles papers, this symbol of high living was placed within easy reach of the common man; a swimming pool could be ordered by merely sending in the tearaway coupon. The price: $2,500. By last week, 63 orders had been placed for People's Pools.

Six-Day Wonder. Producer of the People's Pool is...

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