Radio: Pay-As-You-See

It's a mean man who won't promise; and there has been nothing mean about the sponsors of television. Television has loitered "just around the corner" for so long, says President Eugene F. McDonald Jr. of the Zenith Radio Corp., because it is trapped in a "vicious triangle."

The triangle: "Advertisers won't sponsor television programs without a mass audience. We can't get mass audiences until the American people are given . . . pleasing . . . entertainment. And ... no private companies are big enough to finance it." (One topflight show, McDonald estimates, would cost almost $10 million a year.)

Last week McDonald...

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