Radio: The Jockeys

The disc jockey's turntable began to look like radio's wheel of fortune and by last week, two networks had bought a share of the earnings.

ABC, which had long closed its ears to the small talk, big commercials and occasional records of the jockeys, had signed famed Jazzman Paul Whiteman for an hour spin five days a week. Mutual last week opposed him with an older spinster: Martin Block. From his four sponsors, Whiteman will gross $208,000 a year; Block will get $312,000, plus a couple of hundred thousand more from Manhattan's WNEW and Los Angeles' KFWB (altogether, disc jockeying's top dollar).


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!