Down, Down, Down

Consumers could hardly believe what their pocketbooks told them. On scores of items last week, prices were coming down. The big surprise was in autos. Thanks to the tremendous demand, there had been plenty of talk in Detroit of another boost in car prices all around.

But Henry Ford II cut the ground from under the price raisers. With a shrewd sense of public relations, Young Henry reduced the prices of Fords $15 to $50. Said he: the Ford Company was finally making money after a year in the red and could afford to shave prices, hoped to reduce them...

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