Like most U.S. towns its size (pop. 4,825), Napoleon, Ohio had no bookstore. Townspeople had to buy their books at Schaaf's Pharmacy. This year they bought some 2,500 volumes (mostly 49¢ and $1 reprints of popular sellers), published by Cleveland's World Publishing Co. The sales were big enough to convince World that it would be worthwhile to sell cheap books where they had not been sold before. Last week International Circulation Co. (a Hearst subsidiary) began to sell World's 49¢ Tower books on 20,000 newsstands in railroad stations, supermarkets, cigar stores.
The...
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