"If it weren't for my family, I'd throw it out. . . . All you hear is junk and commercials and murder mystery."
That was just one U.S. farmer's opinion of radio. He did not represent a majority of rural listeners. But what he and other farmers had to say about radio was enough to make broadcasters uncomfortable last week. The U.S. farmer, according to a Bureau of Agricultural Economics survey, is not U.S. radio's most ecstatic friend.
During June and July, BAE interviewed some 4,200 rural Americans, checking their radio likes & dislikes. Some findings:
¶ Farmers listen to only about three...