Television, which everybody talks about but seldom sees, is still largely in the talking stagebut the talk is getting bigger. Arguing television's case before the FCC, CBS Executive Vice President, tele-conscious Paul W. Kesten, said that he had just seen a "miracle." The miracle: the first transmission of full color by television.
CBS had sent out from the tower of Manhattan's Chrysler Building a picture of a tanned beauty on a sailboat against an azure water background. It had crossed over a half dozen Manhattan spires, arrived with "beautifully detailed color" and "superb clarity" at CBS' midtown head quarters, a half-mile away.
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