Business & Finance: G.M.'s Revue

Half a million families in over 40 U. S. cities are seeing a free show these days because Pop and Mom punch a General Motors time clock. As it switched over from peace to war production, General Motors switched from old to new methods of talking to its workers. Instead of reviewing their role in the war effort, it revues it. It's Only the Beginning (produced by Soundmasters, Inc.) is a ginger-coated pep talk that points a moral with newsreel excerpts, talks shop in swing time, says "Thanks, boys" with dimpled knees like Peggy Moro's.

G.M. seeks to...

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