Radio: New Voice

To radio's multitude of voices, one of considerable authority was added last week: the plain, human voice of long, lean, earnest Hanson W. Baldwin (TIME, Nov. 9), the New York Times's ace military reporter and critic. Baldwin took to the air for the Blue Network on a one-a-week sustainer (Sun., 3:15-3:30, E.W.T.). He is available to any sponsor who thinks that Baldwin is worth the Blue's asking price.

That price is secret, but it is no secret that the salaries paid to heavily sponsored newscasters are more than newspapers are willing or generally able...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!