The advertisement was as gaggy as the book it was advertising: "Piqued by the small sale of I Never Left Home (1,620,000 copies, mostly to relatives), Bob Hope has written another book. It is called So This Is Peace, and it deals, off the bottom of the deck, with Reconversion." At the bottom of the ad was what seemed to be an added fillip in the same joking vein: "Published by the Hope Corporation."
But the Hope Corp. was no gag. It was part of a three-way corporate parlay by which Bob Hope expects to solve the No.
1 question of...
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