Fun on Herald Square

Few neighbors quarrel more than two on Manhattan's Herald Square, Macy's and Gimbels. Last week, with a buyers' market on the horizon, they were at it again, harder than ever.

This time Gimbels started it. At Macy's annual stockholders' meeting, somebody asked president Jack Isidor Straus a $64 embarrasser: was there any truth in stories that Gimbels was capturing "leadership" from Macy's? Straus replied weakly, "I hope there isn't."

When Gimbels' big, sleepy-eyed managing director Frederick A. Gimbel heard about this, he promptly set out to make the most of it. Off he lumbered to Manhattan newspapers with full-page ads proclaiming...

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