Business: Betty Crocker Branches Out

"Why have the makers of Wheaties made an iron?" With this question, General Mills, Inc. last week trumpeted its formal entry into the home-appliance business. By January General Mills hopes to achieve full production (80,000 irons a month), full national distribution by spring.

Blessed by Betty Crocker (General Mills's make-believe home economist, "sponsor" of Wheaties, Kix, Cheerios, Gold Medal flour, etc.), some 100,000 "Tru-Heat" irons had already gone on sale in the Midwest. Priced at $10.15, they were snapped up. With demand for almostj any iron at an alltime high, this was no...

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