Turn of the Tide

After five years of flood, the tide in retail trade seemed about to turn last week. Sales were still enormous (see Earnings), and the upcoming Christmas shopping binge would keep them high, but more & more sales clerks heard two long forgotten phrases: "How much is it?" and "No thanks." All over the U.S. there were more & more signs that the sellers' market was turning into a buyers' market because 1) prices were too high or 2) the free-&-easy spenders of the first postwar rush had run out of money.

Butcher shops felt the full weight of buyers' disdain....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!