ADVERTISING: Such a Color!

Violets, who'll buy my violets? Take these cupid eyes of blue. Let them lead you for diversion On a little spring excursion From the old love to the new. On the peculiar workings of the advertising mind—as represented in New York's McCann-Erickson agency—this saccharine ditty from the 1926 hit parade recently had a cataclysmic effect. For weeks the agency had been searching its accounts for a product that could be used as a tie-in to promote a lipstick and nail polish called "Ultra Violet," put out by Manhattan's Revlon Products Corp. It had also...

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