MOVIES: Profit through Loss

William Loss never expected to go into the movie business. But as a financial analyst with Manhattan's H. Hentz & Co. and a director of Citizens Traction Co., he often noticed another entry in the "Ci" columns: Cinecolor Corp., a company which processes color movie films. As the stock crept from 4ยข a share toward $1, he noticed Cinecolor more & more.

Color photography was not new (books had been written on it in 1855). But only one company, Technicolor Inc., had produced it successfully for the movies. Now Technicolor had a virtual...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!