Radio: Guinea-Pig Ears

For years, Horace ("Doc") Schwerin has found it good business to stick his nose in other people's business. As a buck private, he sounded off about Army life.

His poll of G.I. gripes brought reforms that saved $110,000,000 a year in food costs alone. When he got out of uniform, he popped off about radio. NBC listened. Last week, the network demonstrated the Schwerin System for audience testing and proudly announced that now, thanks to Horace, NBC would know when its programs are no good.

Doc Schwerin uses no by-gosh or by-Gallup polling system. Each Tuesday and Thursday evening, he fills an NBC...

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