NEW PRODUCTS: Which Pen Is Mightier?

The battle for the ball pen market turned into a free-for-all last week. Manhattan's Hearn Department Store gave the public its first chance to buy a ball pen for less than $12.50. It put on sale 18,000 new Blythe pens at $9.95 each. Before the week was out, Hearn's had sold so many that it had to get a second shipment by air.

Eversharp, which has threatened for months to bring out its pen, finally did. It claimed all the usual tricks for its CA (Capillary Action) pen, such as writing under water. It also boasted: 1)...

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