Radio: McDonald v. the Adenoidal

Radio commercials are full of "roars, grunts, squawks, yaps, burps, and a mixture of adenoidal and . . . honey-chile voices." This is the considered opinion of a man who lives and scolds in the grand manner—Commander Eugene F. McDonald Jr., president of Zenith Radio Corp.

Because he is deaf in one ear, McDonald believes that his judgment is less severe than it might be. To please his good ear, and the ears of thousands of Chicagoans, McDonald and Zenith have been spending $75,000 a year since 1940 supporting WWZR, an FM station which accepts...

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