Radio: $10,000 Chip

Jack Benny, who makes self-ridicule pay, carried a $10,000 chip on his shoulder last week. The wag from Waukegan asked NBC listeners for 50-word statements be ginning "I can't stand Jack Benny because...." The contest began as a scriptwriter's gag, but Benny took it seriously. Jack will be able to pay the prize money, without damage to his skinflint radio reputation : it will all be chargeable to program promotion, deductible for income tax.


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