No one yet knows where OPA will set the ceiling price for Detroit's new cars. But last week, OPA said flatly what prices are above the ceiling. It turned down a request of the Ford Motor Co., the first to apply for a 10-to-15% increase in 1942 car prices. The OPA suggested that Ford modify its increase, but did not say how much. This put Ford's round-faced sales manager, John Raymond Davis, on the hottest competitive spot in the industry.
With Ford spilling out 480 cars and 770 trucks a day, Jack Davis had planned to announce his prices this week,...
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