Few radio listeners suspect that Pepsi-Cola Co.'s public relations go much beyond the catchy "Pepsi-Cola hits the spot. . . ." That is because the 12-oz. bottlers, surprisingly, have given almost no publicity to their: 1) annual, rich ($15,250 this year) Portrait of America painting contest; 2) centers for service personnel in New York, Washington, San Francisco; 3) Walter Mack Job Awards for college graduates (one year of vocational training with pay) ; 4) three Junior Clubs (juke boxes, dance floors, soft drinks, etc.) for New York City's restless teenagers; 5) Voice...
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