Art: One Way to Sell Books

The sales-minded new management of the Encyclopaedia Britannica has been busy for years on direct and indirect schemes to spruce up its volumes of knowledge ($198 and up). This week, the latest indirect scheme—some $200,000 worth of contemporary American art— was on display at Chicago's Art Institute. The show made news on its own.

The Britannica's new status as a U.S. art patron was no overnight achievement. When Sears, Roebuck & Co. gave its famed, unprofitable stepchild to the University of Chicago in 1943, along went Sears's Elkin ("Buck") Powell as the Britannica's...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!