Education: Misapplied Psychology

In her University of Kansas psychology class, she heard a lot about the advantages of a well-groomed appearance, a pleasant manner, and a cheerful outlook in getting along in the world. Golden-haired Elva Wallace, 19, who is almost as impressionable as she is pretty, got to thinking. She had plenty of manner and outlook but not enough clothes to match them.

Last December Elva walked into Kansas City's swank Harzfeld's store, charmed a clerk into selling her nearly $300 worth of clothes on someone else's charge account. By the time the fraud was discovered,...

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