MEXICO: Big Lather

Even big, international Colgate-Palm-olive-Peet Company was hit by flying fragments in Mexico's endless religious war. But as Mexicans went on battling last week (largely with words), the company came out of the shindig without wounds.

When the shards began to fly last spring Colgate-Palmolive-Peet was innocently turning out "pastillas de Palmolivess" (pronounced Pahl-mo, LEE-vess), the favorite soap of Mexican peasants. At that time Mexican Catholics, alarmed over the missionary activities of Protestant sects, started a new anti-Protestant campaign. Magazines and leaflets labeled Protestants "the advance guard of Yankee Imperialism." Sinarchists...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!