The Press: Parade to the Black

In four years Marshall Field has poured more than $10,000,000 into his papers: New York City's pinkish PM, the New Dealish Chicago Sun and the politically colorless syndicated Sunday supplement Parade. This week he was getting a few tiny drops in return. Parade, least talked about but most widely read, was the first Field publication to go into the black. (Field's reported investment is $1½ millions.)*

Parade, almost three years old, is a picture-laden, 28-page, magazine-like supplement distributed in 15 cities. It is dissociated from other Field publications, except that Chicago's Sun...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!