Coffee Grounds

A study of what happened when the lid came off the coffee pot may be prophetic of what will happen when the lid comes off everything. The Wall Street Journal found:

> Coffee sales dropped from 10-50%; i.e., people hoard when things look scarce, stop buying and consume their hoards when supplies look plentiful again. Added evidence: tea and cocoa (still on a quota basis, and allegedly scarce) are still in as much demand as ever, though in the U.S. as a whole they are traditionally second-best substitutes for coffee.

>Sales of ersatz...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!