MANAGEMENT: Efficiency Plus

The biggest U.S. firm of efficiency experts, Chicago's George S. May Co., passed a minor milestone. In Manhattan's Chanin Building, where once it could not pay its office rent, the May Co. opened an entire floor of dazzling new red, blue and chartreuse offices, celebrated with a gay get-together. Chief speaker, as usual, was the company's florid, talkative president, George Storr May. Topic: Mr. May.

Mr. May, who advertises his personality by wearing $32 shirts, lurid handkerchiefs and horse-blanket-striped suits, likes to talk about himself, and knows that every word is money...

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