Uneasy U.S. advertisers need only look to Australia to see what a government can do to advertisers if it wishes. On advertising of rationed goods the Australian Government imposed these rules for the duration:
> "Bait" adjectives and phrases are banned. Merchandise cannot be referred to as "exciting," "glamorous," "exotic." Such extravagantly worded expressions as "Definitely a Must-Have For Your Wardrobe" and "Blessed Foot-Bliss in Superbly Styled Slippers" are forbidden. Even such shopworn lures as "latest fashion" and "new spring style" are outwomen shoppers still find them irresistible. Bargain sales may not...
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