The Press: Shall I Have This Baby?

Said the Chicago Herarld-American's energetic Executive Editor John A. Malloy: "We are going to raise our price from 3¢ to 4¢ and we wanted to find something to help us over the bump. We were particularly interested in improving our circulation among young women—they're pretty important these days. We hadn't had anything like a lovelorn column since Beatrice Fairfax petered out about a year ago. So. . . ."

So the Herald-American's "War Romance Clinic" was born. Editor Malloy launched it amid typical Hearst ballyhoo; the wife of Chicago's Mayor Edward Kelly was...

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