Business & Finance: Thunderbird Man

Leland Hayward is a high-voltage Hollywood agent who handles big-name stars like Greta Garbo and Ginger Rogers, insists on calling them "Darling" on the telephone. But last week Hayward was also going places in aviation—he was a promoter, manager and part owner of Southwest Airways, a husky, 2 7-month-old enterprise in Phoenix, Ariz, which operates four big pilot-training centers, an overhaul depot for training planes and an air cargo line.

Southwest started when Agent Hayward and onetime Airplane Salesman John Howard Connelly dined in a cosy booth in Beverly Hills' swank Chasen's Restaurant,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!