LIQUOR: California Invasion

The distilling industry is staging an all-out invasion of the wine business.

Such was the news from California last week. Distillers Corp.-Seagrams had just bought the Mt. Tivy Winery in Fresno County, was eying three others to boot; agents of Hiram Walker and Fleischmann Distilling were reported hotfooting through the California wine belt (which produces 90% of all U.S. wine) for good properties; the whole industry was abuzz with big deals to come.

This assault is actually nothing new: it started in a small way about four years ago, gradually highballed into a big push. First in the field was prophetic, hard-bitten...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!