Business: Lower Rates, More Talk?

Giant American Telephone & Telegraph Co. last week reminded the Government of the ancient law of economics, that lower prices tend to increase demand. The reminder was a perfect answer to Government summons for a cut in telephone rates.

The skirmish started when FCC charged the company had "excess earnings," should therefore slash "burdensome rates" on long-distance calls. Retorted A.T.&T. : lower rates would "stimulate traffic at a time when such stimulation would be contrary to public interest." With business running 33% above last year, the company's lines are already so talkpacked that additional calls could be handled only with more...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!