Radio: Mrs. Know-lt-All

Human minds fuddled by wartime problems have become a new audience for cosy-talking Mrs. Know-it-alls. These ladies are airy irrepressibles who chat on a hundred different subjects, answer questions, take listeners on a heady gossip-go-round of meeting people, going places, doing things.

Highest Crossley-rated Mrs. Know-it-all is a short, voluble bit of human voltage named Bessie Beatty,* a onetime San Francisco newspaper reporter, writer for women's magazines and editor of McCall's. From rough notes, busy Bessie ad libs over Mutual's WOR (11:15-12) on food, books, fashion, war news, people, places. Sometimes she...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!