Business: The Salesmanship of Sacrifice

To wartime Washington, jostled thick with generals and job-polishers, clerks, clockwatchers and hard-working hands in the factories of Government, the mimeograph has always until now been the principal channel of communication with the people. But last week Washington saw examples of another way to marshal and move the millions—through the personal appeals and planned repetition of organized advertising.

Exhibited in the marble halls of the Commerce Building were more than a thousand specimens of advertising keyed to the war—magazine and newspaper pages, car cards and posters designed to confront the individual with the...

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