Franklin Roosevelt's Labor Day (anti-inflation) speech rolled up a Hooper rating* of 50.3 (or 37,362,400 adults), outstripping commercial radio's alltime high Charlie McCarthy's 41.2.
Response to the President's speeches has followed a saw-toothed graph. Two days after Pearl Harbor the President's Hooper rating skyrocketed to an alltime high of 79.0. Last fortnight, when he spoke over as great a hookup to the International Student Assembly, his Hooper fell to 19.0.
* Like the Crossley rating, Hooper's is based on a check of listeners by telephone: Hooper phones during a program, Crossley later....
To continue reading:
or
Log-In
