The Press: 15-Cent Journal

Curtis Publishing Co. last week reported on the year's most closely watched experiment in magazine publishing: the new 15¢price of Ladies' Home Journal. Some observers had predicted that the increase would cut its sales by 20% to 30%. On the contrary, newsstand buyers took it like lambs: sale of the February issue slipped not more than 5%. (Actual sales were up 10% over the previous 10¢ issue. But February normally shows a gain of 15% over January, hence the 5% net loss.)

Meanwhile Liberty (5¢) is testing a 10¢ price in four cities, while in twelve cities Good Housekeeping (25¢) and...

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