Business & Finance: Production for Use

The knell of the automobile (see p. 61) brought glad tidings to one little industry, anyway. For the first time the twelve U.S. bicycle manufacturers (5,000 employes) found themselves making a potentially useful, rather than a predominantly sporting product.*

Before OPM last week, bike makers argued that the 40 lb. of steel in a bicycle could in many situations replace a 2,900-lb. Chevrolet. The British use bicycles mostly to go to work. Most U.S. bicycles (around 10,000,000) are owned for sport by boys and girls, but not all. As evidence of their usefulness, the...

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