The Press: Sun Down

At first month's end Marshall Field's New Deal Chicago Sun last week watched many a warm first hope turn slowly to icicles.

From its 896,000-copy christening (Dec. 4) its press run had dropped to 390,000, with heavy returns still running about 200,000. Informed guess was that the Sun might well be thankful to squeeze through its first four months with an average circulation of 250,000 instead of the 500,000 so confidently predicted a month ago. Like guess was that March 31 figures would show Colonel McCormick's Tribune still in possession of its million circulation....

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