To express U.S. unity in the face of Japan's attack on the U.S., International Business Machines Corp. lapsed into Southern mountain talk.
Thomas J. Watson, president of I.B.M., took full-page advertisements in the press to proclaim: " 'I' represents only one person. 'We' may mean only two or a few persons. Our slogan now is WE-ALL. . . . President Roosevelt, our Commander in Chief, can be certain that WE-ALL are back of him. . . ."
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