U.S. At War: We-AII

To express U.S. unity in the face of Japan's attack on the U.S., International Business Machines Corp. lapsed into Southern mountain talk.

Thomas J. Watson, president of I.B.M., took full-page advertisements in the press to proclaim: " 'I' represents only one person. 'We' may mean only two or a few persons. Our slogan now is WE-ALL. . . . President Roosevelt, our Commander in Chief, can be certain that WE-ALL are back of him. . . ."


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