Few newscasters have been so miscellaneously sponsored as sad-eyed, boot-nosed Gabriel Heatter. Since he went into radio in 1932, he has been backed by everything from a brewery to a personal-loan company. This week he added to his current list, which includes Liberty magazine and R. B. Semler, Inc. (Kreml, "not greasy makes the hair behave"), For-han's toothpaste, which once encouraged four out of five U. S. citizens to brood about pyorrhea. Now on the air over MBS five times a week with the news, the busy Mr. Heatter also serves as...
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