Radio: Bug Catcher

Two years ago goat-bearded, grey-haired H. (for Henry) Noyes McKay, itinerant instructor in sales psychology, fell ill, repaired to Berkeley, across the Bay from San Francisco, to recover his health. A linguist and lecturer, McKay amused himself during convalescence by studying the diction and grammar of newscasters and radio commentators.

Analyst McKay interested McCann-Erickson, agency for Borden's Dairy Delivery Co.,in his work. Last week when one of Borden's newspots fell vacant, McCann-Erickson asked McKay to listen to an applicant for the job. McKay recommended that Newscaster Stearns, already doing two daily broadcasts for Borden's, be assigned yet another.

Broadcasters...

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