Art: Art for Window-shoppers

Four years ago Manhattan's swank Saks Fifth Avenue department store decided to make the minor art of window dressing more arty. Taking a cue from the Museum of Modern Art's highly successful Van Gogh exhibition, Saks hung its windows with splashy Van Gogh reproductions, surrounded them with splashy garments. The idea spread until Fifth Avenue began to look like a huge, outdoor art museum.

Window dressers twisted the work of dozens of living and dead painters into ads to catch the feminine shopper's eye. Their displays were painted and draped to resemble Gauguins, Bonnards,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!