UTILITIES: Wanted

So pleased was Nebraska Power Co.

with the job done by 15 temporary electrical equipment salesmen, hired for 90 days, that last fortnight it bought a quarter-page advertisement in the Omaha World-Herald ("Wanted—Jobs for 15 Good Salesmen"), followed up with paid announcements on three local radio stations. This unusual solicitude had unusual results: last week ten of the good salesmen had permanent jobs, five were still scratching their heads over four to five offers each. Nebraska Power's bread cast on the waters floated home in yeasty loaves of publicity, community good will.

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