Manhattan's smart publishing team Simon & Schuster have a profitable system. Instead of waiting around for authors with ideas, they furnish the idea themselves and hire a likely author to do the job. Since they first tried out their system with Will Durant's Story of Philosophy, they have successfully sold a volume apiece on religion, art, mathematics, history, science, adventure and astronomy. Last week they got around to music.
No exception to the Simon & Schuster rule, Wallace Brockway and Herbert Weinstock's Men of Music, was deliberately modeled on a previous success,Thomas Craven's Men of Art. To write it, the publishers hired...
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