Business & Finance: Shoppers' Haven

For St. Louis shoppers allergic to holiday crowds, Junior Leaguers Etta Weld and Margaret Chandler Porter last week provided what they were pleased to call a Musée De Noël. In the Hotel Jefferson they displayed a roundup of 351 articles at $5 or less, "selected impartially from St. Louis' smartest stores." Shoppers were given pencils and cards on which to note the articles and stores selling them; then orders could be telephoned.

Furnishing the stores with 4,000 customers in 10 days, Musée De Noël did so well that its sponsors (who charged retailers...

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