Radio: Cuba Joins

No U. S. network had been able to guarantee a sponsor much advertising coverage outside the U. S. and Canada until last week, when NBC picked up its 166th affiliate—station CMQ (Havana). Appearance of station CMQ on the NBC rate card moved Cubans out of the eavesdropping fringe right into the U. S. radio listening family. For $200 a sponsor can buy one hour on station CMQ, and the Cubans will throw in an additional, concurrent hour on short-wave station COCQ (Havana), bringing in additional South and Central American listeners.


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