At the richly stocked smörgasbord table spread each month by U. S. magazine publishers, the first and daintiest forkfuls of reprint rights generally go to the oldest and richest customerfamed, slightly fabulous Reader's Digest. The stout little Digest totes the biggest plate because it pays the biggest prices, has kept the good will of its hosts by refusing advertising. Sometimes it makes other magazines presents of free, full-length articles which it then digests and "reprints."
Despite its enormous, secret circulation (lately rumored around 3,000,000) and its equally impressive profits (which FORTUNE reported...
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