Radio: Sold to Soup

Most radio shows laboriously present audience surveys and other statistical mumbo-jumbo to prove to sponsors that they can pull in listeners. None of this was necessary, however, when Orson Welles's Mercury Theatre of the Air was sold to Campbell Soup last week. Week before Mr. Welles had proved that his program had grip when his production of The War of the Worlds and the U. S. radio audience's gullibility had created a national panic. Mercury Theatre will replace Campbell Soup's Hollywood Hotel on CBS December 9.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!